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Amira Rice, Where the Taste Lies

Eating this beloved staple on a regular basis raises the risk of diabetes… yes you guessed it right, I am talking about rice.

According to reports, the quality of a person’s diet can be improved by replacing refined carbohydrate intake with whole grains, says the Health Promotion Board (HPB).

To prevent obesity and diabetes, people need to improve the quality of carbohydrates consumed, as well as ensure that their overall diet is balanced.

When rice is refined, the bran and the germ are removed, leaving only the soft white endosperm. The endosperm contains starchy carbohydrates, proteins and small amounts of vitamins and minerals.

We know how important the quality of what you eat matters to you and this is the very reason Amira Rice bags the 1st position in terms of quality. Quality control practices help give out the best production over all.

The prince of rice with a delicate but distinctive flavor produced by the fertile soil, snow-fed streams and pure air… is the Amira Rice. Fragrant and fluffy, it’s perfect as a partner to curries and spicy sauces.

Amira rice is the best choice for plain rice and dishes like jeera rice, fried rice, kheer, khichdi, etc. Its unique flavour adds an extra touch to everyday dishes, and caters to different tastes and recipes.

What makes Amira the experts is truly its quality… something that is built into their ethos. Amira uses only the most premium quality seeds after much R&D to harvest best type of Basmati rice. It also employs state-of-the-art machinery to ensure that this quality is maintained consistently.

Storing and warehousing is the second aspect that plays an important role in producing high quality rice.

Last but not the least, they have constantly innovated to produce and market varieties of rice, both in India and abroad.

This article was first published on http://www.wakeuppost.com.

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